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Bundle Listing is one of those enticing strategies when it comes to selling on Amazon, regardless if you’re selling Retail/Online Arbitrage, Private Label or even Wholesale.
Luckily Bundling works incredibly well with the wholesale model.
It’s a great way to develop a unique “product” that other sellers have a harder time replicating.
This gives you a massive competitive advantage. Stacked with optimizing listings and running PPC ads bundling is a huge value-add to potential suppliers because it allows you to grow your sales volume without jumping on another listing.
Other key benefits to bundling is an increased margin (or ROI) and lower competition. You essentially set the price and control the listing with your own UPC code. You can buy UPC codes on eBay very cheaply.