Should your Amazon business just be a faceless one?

 

This is a question that I’ve been thinking about for a while now. Many of us when getting started quickly realize that any Amazon based business model is quite different from many others. We never really work on building a brand or a front-facing company for that matter.

 

This makes it rather hard to acquire new inventory or accounts. Over time we get better recognition, but that really only applies to startup companies that build their brands.

 

The issue we deal with is never turning the tables on suppliers, especially for the wholesale model, and constantly have to spend a great deal of effort to acquire new accounts. What if, instead, those suppliers came to us? Rather than spending a great deal of our time each week convincing suppliers the benefits of working with us, what if they already knew that and when we talked for the first time they were excited to give us a wholesale account?

 

Although, rather than creating an account with the supplies, they would essentially be creating an account with us….. An interesting concept for sure.

 

This leads into another great situation many Amazon business owners never consider; sellability. Many of the business created are not actually businesses, but jobs we create for ourselves. What I mean is that it’s not something that truly operates outside of ourselves and our actions. A true business operates whether we get out of bed in the morning or not.

 

By building your business in this way, you create a situation where you own an asset that provides consistent income for you each month, but could also be sold for a rather large multiple of the annual earnings. This is how you can from “shutting down” your business to exiting your business. Trust me, one is much better than the other financially.

 

So what would a sellable Amazon business actually look like. It’s rather hard to show as most owners aren’t very open to showing the inner workings of their businesses and for good reason, but one thing we can do is at least get an outside perspective.

 

That’s why we wanted to introduce you to Supply Kick. Their a wholesale based Amazon business that differs from most. Rather than sourcing products themselves internally, they’ve seemingly flipped the model around so brands come to them instead.

You can check out Supply Kick here.

 

Just by being on their site for less than a minute you can begin to see the extra value the company is earning in terms of valuation. They have an extra system that is valuable when sold. A sourcing process is valuable, but easily replicated, but an external system that contains good will and is vastly different from others, especially when it contains much less effort, is valued much higher than the first process.

 

Instead of positioning Supply Kick as another Amazon business, Supply Kick positioned itself as offering a service of sorts. Although we all do the exact same thing, they’ve change suppliers perspective of the relationship. Rather than the supplier being the one holding all the value that we crave, Supply Kick holds the value that a supplier may crave. Although Supply Kick is clearly going to attract a specific type of supplier or brand that may not fit 100% with our personal buying criteria, imagine what kind of positive benefit this position-shift could have on your Amazon business?