How to Increase Amazon Feedback without the Hassle

There’s nothing like personal recommendations to boost Amazon wholesale businesses. A PPC campaign goes a long way, but the word of mouth goes even further.

That’s why increasing Amazon feedback is a major priority for growth.

However, it can seem very complicated in the beginning. People might be buying, but it seems like only the ones who didn’t like the products actually leave feedback. 

And since one-star reviews aren’t going to grow my business (or yours), here’s the steps we should take if we want to increase Amazon feedback. Without the hassle.

Step #1: Improve customer service

I know, that’s what everyone’s talking about. But great customer service cannot be overstated.

Let’s take Cathy as an example. She bought my product, but it got broken before it reached her.

• How long did I take to respond to her query?
• Did I resolve it quickly?
• What was my policy on the problem? (Did I ship a new item, or give her a refund?)
• And finally: what did I do to motivate her to purchase from me again, despite the incident?

Great customer service turns unhappy customers into happy ones, and since they’re feeling relieved after the incident’s been resolved, they’re more likely to leave a positive review.

Great customer service increases Amazon feedback because it shows people how professional we are. But more importantly, it shows them that, despite a great volume of purchases and customers each day, we value them as individuals.

 

Step #2: Ask yourself if you should continue carrying this product

Just because a product is profitable doesn’t mean we should continue carrying it. If we consistently see negative feedback coming back that’s solely related to the product we need to consider the quality of that product and how it reflects on us as business owners.

I like to consistently work through any negative feedback that I receive to really see what the root of the problem is. Most of the time, it’s because the quality of the product wasn’t consistent enough, in which case I’ll drop it.

 

Step #3: Ask for feedback

If I’ve done everything right up to this point, the customers should be happy. The best thing I can do is ask for a minute of their time to leave their feedback.

Email feedback requests are surprisingly uncommon. Most sellers think it’s enough to ship the product. If the customer doesn’t get in touch, we’ll probably assume they’re happy with the item they received.

However, if we want to increase Amazon feedback, we should treat the purchase as it is: an interaction.

It doesn’t end when they receive the product. It ends when they tell us (and our potential customers) what they think.

There’s science behind requesting feedback. Sellers who directly ask for feedback get 22.6% more user opinions.

I automate feedback requests so customers receive them one day after they receive my items.

This isn’t just great for increasing Amazon feedback – it’s also great for any complaints buyers may have.

If I didn’t get in touch with them before they left a negative review, I wouldn’t have been able to address their concerns and turn that one-star experience into a five-star one.

Requesting feedback is really the easiest way to increase Amazon feedback. And it also shows customers the one thing that will turn them into recurring buyers: your appreciation for them.

 

Step #4: Personalize your communication to increase Amazon feedback

Before, I said that people are so used to shopping online that they don’t see the work behind their items. It takes something great to get them to leave a one-word review.

However, a lot of customers also aren’t aware that they’re not dealing directly with Amazon. They don’t understand that you’re a private person making sure they love their products.

So personalizing your communication with your buyers can help you increase Amazon feedback.

This can be as simple as including a thank-you email sequence a day or two after purchase.

One thing that I’m doing is requesting feedback by starting a conversation.

If I see Cathy’s received my item yesterday, I make sure to schedule an email asking her how she liked it, and telling her more about my business.

I don’t ask for feedback right away.

Instead, I focus on her experience with the item.

• Did the item arrive safely?
• Has she used the item yet?
• Does she like it?

While my goal is to get feedback (and a positive review if Cathy’s happy), I convey it by asking her about her experience.

This also shows her that, while I do care about the review average, I care about her.

If her experience has been negative, this is a great time to address those concerns and make up for it.

And if it’s been positive, Cathy will be more likely to respond positively to my polite feedback request.

There are a lot of products on Amazon (and online in general), but what really makes a customer want to leave a review is the personal touch.

Buyers want personalized offers and experiences, so it’s important to show them that you’re a human behind your business, and you care about their opinion.

 

Step #5: Automate

I wish there were more than 24 hours in a day, but there aren’t.

So in order to increase Amazon feedback, I automate everything I can. From communication with suppliers to feedback requests, having a reliable system to help me out goes a long way.

But just because I’m using software to help me with my customers doesn’t mean that I forget the 4 golden rules of increasing Amazon feedback:

1. Treat each customer as an individual

2. Improve the quality of inventory you carry 

3. Ask for feedback from customers

4. Make it work seamlessly using automation where it makes sense

After that, increasing Amazon feedback is a piece of cake!